Sobi is a system product which collects users’ physical and emotional data from IoT devices, and uses it to help people create the most balanced body & mind relationship. The creators of Sobi, Tokyo-based consulting company Nuture corporation, believe that contribution to society is the best way to do business in the modern world. They are still in the process of developing the system, and planning to create an app this year. I joined their team to be in charge of branding. I’m very excited to be part of this innovative project.
